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Friday
Sep042009

Is a PSP Phone just make believe?

It seems that Sony Ericsson's adoption of the make.believe tag line has prompted at least some commentators to call again for it to release a PSP Phone:

But Sony Ericsson’s only real hope for the long-term may be a PSP-branded phone that leverages Sony’s traction in the video game space. While the market for gaming-centric phones is questionable — see Nokia’s history with the Ngage — such a device could prove popular with a young, data-hungry mobile set. And it would be a better investment than a branding facelift.


There's clearly potential, as one of my colleagues, Brad Hagedorn noted a couple of months ago:

The potential for a PSP phone is clear when we compare the iPhone & iPod Touch’s growth with early sales of the PSP


Global growth of the iPhone, iPod Touch and PSP

Global growth of the iPhone, iPod Touch and PSP

 

Calling the iPod Touch a comparable, if less gaming centric, match to the PSP we see that their early growth is quite similar.  What is interesting though, is the gap between iPod Touch and iPhone + iPod Touch sales, which represents sales of iPhones.  Since the iPhone is essentially a Touch with phone capabilities, this gap is the oppotunity that Sony may be missing out by having a PSP, without having a PSP phone.

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