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Entries in Sony (2)

Friday
Sep042009

Is a PSP Phone just make believe?

It seems that Sony Ericsson's adoption of the make.believe tag line has prompted at least some commentators to call again for it to release a PSP Phone:

But Sony Ericsson’s only real hope for the long-term may be a PSP-branded phone that leverages Sony’s traction in the video game space. While the market for gaming-centric phones is questionable — see Nokia’s history with the Ngage — such a device could prove popular with a young, data-hungry mobile set. And it would be a better investment than a branding facelift.


There's clearly potential, as one of my colleagues, Brad Hagedorn noted a couple of months ago:

The potential for a PSP phone is clear when we compare the iPhone & iPod Touch’s growth with early sales of the PSP


Global growth of the iPhone, iPod Touch and PSP

Global growth of the iPhone, iPod Touch and PSP

 

Calling the iPod Touch a comparable, if less gaming centric, match to the PSP we see that their early growth is quite similar.  What is interesting though, is the gap between iPod Touch and iPhone + iPod Touch sales, which represents sales of iPhones.  Since the iPhone is essentially a Touch with phone capabilities, this gap is the oppotunity that Sony may be missing out by having a PSP, without having a PSP phone.
Tuesday
Sep012009

Gaming on smartphones soars aloft

One of the key trends that we've been tracking closely is the emergence of the smartphone as a handheld gaming platform:


  • the threat it poses to specialized handheld gaming platforms, such as the PSP and Ninetendo DS, which it rivals or surpasses in performance

  • how significant an opportunity this may become


Gameloft announced today that it has sold over 6 million paid games:

Gameloft(R), a leading publisher and developer of downloadable video games, today announced that it
has sold over 6 million [paid] games on the App Store.
From the distribution model to the types of games available, the App Store has completely revolutionized the way handheld games are played, perceived and received
The iPhone OS continues to be Gameloft's number one platform


Clearly, as competition amongst smartphone platforms and smartphone vendors intensifies, one of the key factors that determines the outcome will be how good they are as gaming platforms, how attractive they are to games developers and the strength of their business ecosystem.