The rocky path towards personalized, insightful wearablesIn 2015, we experienced an explosion in the variety of wearable devices entering the market. Well-established categories like activity trackers and smartwatches were legitimized with Fitbit’s IPO and Apple’s eventual entrance into this space with the Apple Watch. We are still in the very early days of wearable technology. The next 5-10 years are going to be uniquely interesting and exciting for several reasons which we will discuss in this paper. While this vision is incredibly compelling, there is one particularly challenging question the industry is wrestling with: how do we transform all of the data we’re increasingly able to gather into meaningful, intelligent insights that will be needed to deliver the products and user experiences that the industry is striving towards? The short answer is that we’re dealing with an interesting set of constraints that makes the problem trickier to solve. However, the rewards for solving these challenges are immense and the implications are huge. This white paper, the third in Endeavour Partners’ Inside Wearables Series, will specifically explore the nature of these new challenges, and discuss the new opportunities that are emerging for several different types of players in the broader wearables ecosystem.
A look at the uncertain future of smart wearable devices, and five industry developments that will be necessary for meaningful mass market adoption and sustained engagementThe wearables space is in a period of significant transition. There are five developments that are beginning to occur that have the potential to drive meaningful mass market adoption and the delivery of sustained benefit to consumers. The degree and speed at which these take place over the next 2-3 years will have a significant impact on the rate at which wearable technology truly becomes a mass market product category. This paper will present the state of the industry today and examine these developments.
How the Science of Behavior Change Offers the Secret to Long-Term EngagementWearable devices are finally achieving mass market penetration in the United States. Skeptics and proponents of the wearables market alike recognize the significant technological innovations taking place and the opportunities for profits. Successful ventures in this space will enable new revenue streams through services and/or hardware or increase bottom line revenues by improving healthcare outcomes and reducing costs. For companies across the value chain, the stakes are high. In the midst of this frenzy of anticipation, the dirty secret of wearables remains: most of these devices fail to drive long-term sustained engagement for a majority of users. “Inside Wearables” addresses critical strategic issues in wearable devices and services and the twelve factors that are significant contributors to sustained engagement and long-term success in this highly competitive space.
How Mobile Technology is Transforming the Bricks And Mortar Retail ExperienceThe retail experience will change more in the next five to ten years than it has changed in the last century. We will see a rebirth of the brick-and-mortar store that delivers efficient, delightful, and personalized experiences for consumers that transcend traditional product merchandising. This white paper presents the characteristics of the future mobile-enabled retail experience; the technologies that are enabling these experiences; and the combinations of technologies that will ultimately be the most transformative. “Riding the Tsunami” will help you navigate the rapidly changing retail landscape, uncover innovative ways to leverage your customers’ mobile devices, and succeed in this highly competitive space.