One-Third of Wearable Owners Are Abandoning Their Devices

April 2014

April 2014 | Wearable World News

No matter how stylish the product or how comprehensive the marketing campaign, ultimately it’s the users that will decide whether wearable devices succeed in the years to come. A new report from Endeavour Partners in the US has found that one-third of fitness tracker users stopped using their device within the first six months, a statistic that will be of concern to the many companies looking to get a foothold in the market.


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