Wearables in the NewsFebruary 2015
It’s hard to ignore the numbers. After about six months of use, one-third of U.S. consumers cast aside their wearable devices, never to be used again, according to a report from Endeavour Partners. Furthermore, more than half of Americans who have owned a wearable activity tracker no longer use it.
But as discouraging as that information is, many companies are continuing to invest in wearable technology — and experts are continuing to write about it — with good reason. Acceptance of wearable technology is growing. In the next five years, about 23% of U.S. consumers expect to own a smart watch.
See how Endeavour Partners’ research on wearables has been covered in the news this year so far: