Wearables in the News

February 2015

It’s hard to ignore the numbers. After about six months of use, one-third of U.S. consumers cast aside their wearable devices, never to be used again, according to a report from Endeavour Partners. Furthermore, more than half of Americans who have owned a wearable activity tracker no longer use it.

But as discouraging as that information is, many companies are continuing to invest in wearable technology — and experts are continuing to write about it — with good reason.  Acceptance of wearable technology is growing. In the next five years, about 23% of U.S. consumers expect to own a smart watch.

See how Endeavour Partners’ research on wearables has been covered in the news this year so far:

The Motley Fool

Why Apple Inc. Doesn’t Care Most Wearable Tech Ends Up As Junk

TechRepublic

Wearables market to be driven by fashion, big data, IoT and security concerns

Live Science Why Your Next Fitness Tracker Will Be Smarter
 mobihealthnews1 Test before you invest: Camera rental startup now rents out health, fitness wearables
 chicagotribune With wearable tech, the gym of the future is no gym at all
MarketWatch 3 health resolutions you can actually keep in 2015
 eMarketer Market for Wearables Still in Early Stages
 BBC News Office fitness trackers: Fun perk or creepy leash?

See more coverage of Endeavour Partners’ wearables research >>

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