Inside Wearables

January 2014
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How the Science of Behavior Change Offers the Secret to Long-Term Engagement

Wearable devices are finally achieving mass market penetration in the United States. Skeptics and proponents of the wearables market alike recognize the significant technological innovations taking place and the opportunities for profits. Successful ventures in this space will enable new revenue streams through services and/or hardware or increase bottom line revenues by improving healthcare outcomes and reducing costs. For companies across the value chain, the stakes are high. In the midst of this frenzy of anticipation, the dirty secret of wearables remains: most of these devices fail to drive long-term sustained engagement for a majority of users.

“Inside Wearables” addresses critical strategic issues in wearable devices and services and the twelve factors that are significant contributors to sustained engagement and long-term success in this highly competitive space.

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